While everyone is watching the Internet, I think it’s interesting to see how technology is souping up old-media. In this case, radio gets a little Google magic. Bid4 Spots allows advertisers to bid on remnant air-time. For those not in the know, this is the unsold air-time that normally gets filled with a public service announcement.
Bid4Spots creates an auction marketplace for potential advertisers to bid on online and offline air-time.
Is this the end of the public service announcement?
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Since, I’m that weird combination of early-adopter and luddite, I think its appropriate that I’ve just started buying my own key-words, when at the same time I’m interested in buying my own TV spots.
SpotRunner lets advertiser buy TV ads for as low as $99. Obivously read the fine print for the $99 gets you in the door.
But the idea is simple, Spotrunner has developed a number of unique advertisements appropriate for the local advertiser. The potential advertiser just picks and runs a campaign.
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