Due to some reporting outages by Google, some of the blogerati are questioning the size of the feed reading universe. There are number of false assumptions.
- consuming services are all feed readers.
- all subscribers are active
- subscribers between consuming services are unique
The biggest consumer of RSS/Atom is iGoogle which now accounts for 20% of Google home page traffic.
A subscriber doesn’t necessarily interact with the feed. Even if the subscriber does interact with the feed, it could be a very low level of interactivity.
Users can subscribe to multiple feed readers or consuming services.
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