Galaxy of Emptiness

Size of the RSS Audience

October 16, 2007 · Leave a Comment

Due to some reporting outages by Google, some of the blogerati are questioning the size of the feed reading universe. There are number of false assumptions.

- consuming services are all feed readers.

- all subscribers are active

- subscribers between consuming services are unique

The biggest consumer of RSS/Atom is iGoogle which now accounts for 20% of Google home page traffic.

A subscriber doesn’t necessarily interact with the feed. Even if the subscriber does interact with the feed, it could be a very low level of interactivity.

Users can subscribe to multiple feed readers or consuming services.

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